Seven disciplines, one operator. Most clients start with one and grow into two or three as the system takes shape. Everything below is scoped work with a defined end, not an open-ended retainer.
Digital marketing & strategy
The plan that decides where budget goes, which offer leads, and what gets measured. Useful when you are spending across several channels and cannot tell which one is actually working.
- Positioning and offer review
- Channel plan with budget split
- Measurement and tracking setup
- A written 90-day roadmap you own
Google Ads
Search, Shopping and Performance Max built around intent rather than keyword volume. Conversion tracking goes in first, because every optimisation after that depends on it being right.
- Account build or restructure
- Conversion tracking audit and repair
- Search, Shopping and Performance Max
- Negative keyword and wasted-spend control
- Ongoing management or a trained handover
Meta Ads
Campaigns built around creative angles and audiences that still scale after iOS changes. The creative is the targeting now, so that is where the work goes.
- Campaign and ad set structure
- Creative angles and hooks
- Pixel and conversions API setup
- Retargeting that does not burn the audience
AI automation & systems
The repetitive parts of marketing handed to automations, so output stops depending on hours worked. Research, drafting, reporting, enrichment, routing — the work that is real but should not be manual.
- Audit of what is worth automating
- Workflows across your existing tools
- AI content systems with a human check
- Reporting that assembles itself
- Documentation so it survives without me
Cold email & lead generation
Sending infrastructure that lands in the inbox: domains, authentication, warmup, inbox rotation and placement testing. Most campaigns fail for technical reasons while their owner rewrites the subject line.
- Sending domains separate from your main domain
- SPF, DKIM and DMARC configured and verified
- Mailbox count sized to target volume
- Warmup run to schedule before any campaign
- Inbox placement tested before handover
Digital products
Offers, lead magnets and products designed to be sold many times rather than delivered once. The point is an asset that keeps earning after the launch week.
- Offer and pricing structure
- Lead magnet built to attract buyers, not browsers
- Sales page and checkout flow
- Email sequence for the first week after purchase
Course creation
Turning what you already know into a structured course someone finishes. Most courses fail on structure and completion, not on content.
- Curriculum and module structure
- Scripting and recording plan
- Platform setup and delivery
- Launch sequence and evergreen follow-up
How to start
Send me a note about what you sell and who buys it. If I think I can help, we have a call and I tell you what I would do and what it costs. If I do not think I can help, I will say so and point you somewhere better.
Pricing depends on scope and what already exists, so I quote after the call rather than publishing a number that would be wrong for most people.